Content Strategist

Leadfeeder
Responsibilities
  • Develop and manage a content calendar aimed at growing awareness of Leadfeeder, increasing traffic to the website and supporting marketing acquisition goals.
  • Analyse what content is driving traffic increases to help us meet our acquisition goals and make proactive decisions on what content we should be creating.
  • Manage the planning of current content production, focusing on the blog at first, and expanding to other types of content later.
  • Refine Leadfeeder’s editorial style and work with other writers to deliver a consistent voice to users.
  • Ensure SEO is taken into consideration at the beginning of the content planning and creation process, with the aim of producing content that can attract high-quality links and traffic at scale.
  • Own KPIs and regularly report on the success of content initiatives. Use findings to continue to iterate and improve content strategy.
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